Articles tagged sponsored film
Sponsored Films in Glorious Technicolor
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| The Story of Creative Capital (1957), courtesy the Hagley Museum & Library. |
To celebrate the 100th anniversary of the Technicolor Motion Picture Company, the developers of the color process that vividly brought the palette of the world to movie screens, the NFPF is pleased to present two short sponsored films made using the innovative technique.
The Story of Creative Capital (1957) is an animated lark from John Sutherland Productions made in cooperation with E.I. du Pont de Nemours & Company and the Chamber of Commerce. A paean to the importance of business in American life, the film stresses the vital role of the individual investor to the capitalist system. With its jazzy color scheme and Les Baxter soundtrack, The Story of Creative Capital exemplifies the pop culture tendencies that drive many sponsored films.
Mrs. Mortimer Jones Prepares “Dinner for Eight” (1934) was the second … Read more