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The Clean Look (1951)

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Film Description

The Clean Look (1951)
 Sponsor: Armour & Co. Production Co.: Stanley Neal Productions. Cast: Mary Bayless. Transfer Note: Scanned from a 16mm print held by the Library of Congress. Running Time: 28 minutes.

Good-grooming film for women that was funded by the meatpacking and consumer products giant to showcase the company’s Dial soap. The Clean Look teaches how to apply makeup, bathe, develop proper posture, apply shampoo, and comb one’s hair.

Note: The short was produced in Kodachrome and distributed to schools and women’s groups.

Resources
“That Clean Look,” Business Screen 12, no. 5 (1951): 27.