Sponsored Films

Living Unlimited (1951)
Sponsor: Frigidaire Division, General Motors Corp. Production Co.: John Sutherland Productions. Narrator: Marvin Miller. Transfer Note: Scanned from a 16mm print held by the Library of Congress. Running Time: 14 minutes.

Advertising film illustrating Frigidaire’s plans for convenient, high-tech appliances for the “housewife of the future.” Animated sequences explain the woman’s role as helpmate and how man’s inventions have made her housework easier. Looking ahead 25 years, Living Unlimited predicts even more innovations, including the computerized meal planner, the flying car, disposable bedsheets, the ultrasonic dishwasher, the videophone, and the automatic spanking machine. Included is live-action footage of the “Kitchen of Tomorrow.”

Note: Filmed in 35mm, also released in 16mm.

Resources
“1976: Junior Gets No Ear-Scrubbing,” New York Times, Dec. 6, 1956, 57.