Sponsored Films

Memo to Mars (1954)
Sponsor: U.S. Rubber Co. Production Co.: Wilding Picture Productions. Transfer Note: Scanned from a 16mm print held by the Library of Congress. Running Time: 23 minutes.

Humorous parable sponsored by the tire manufacturer to advocate road construction and improvement. In this science-fiction tale, a Martian automaker sends his district manager to the United States to scout out the market for the “convertible Jet-16.” The visitor determines that Martian cars are too advanced for the congested, poorly maintained roads found on Earth. The only hope, the Martian concludes, is for Americans to insist on improving their highways.

Resources
“U.S. Rubber Company Pitches Into Traffic Battle with Film,” Business Screen 16, no. 3 (1955): 10.