Sponsored Films

The Golden Years (1960)
Sponsor: Brunswick-Balke-Collender Co. Production Co.: Jam Handy Organization. Transfer Note: Scanned from a 16mm print held by the Library of Congress. Running Time: 14 minutes.

Promotional film for the bowling equipment manufacturer that was aimed at bowling center owners and operators. The Golden Years positions bowling as a suburban family activity rather than a blue-collar urban pursuit and shows families enjoying the sport at spotlessly new, automated Brunswick Bowling Centers.

Note: The film is similar to Golden Opportunity (1964), made by the Jam Handy Organization for the same sponsor. Produced in Ektachrome.