Sponsored Films

Why Man Creates (1968)
Sponsor: Kaiser Aluminum and Chemical Corp. Production Co.: Saul Bass & Associates. Director/Producer: Saul Bass. Writers: Saul Bass, Mayo Simon. Transfer Note: Scanned from a 16mm print held by the Library of Congress. Running Time: 24 minutes.

A humorous, inventive film probing the creative process. It first examines exemplars of creativity—Socrates, Michelangelo, the Wright brothers—and then explores how new ideas arise, develop, and bear fruit.

Note: Received an Academy Award for Best Documentary Short Subject in 1968. Selected for the National Film Registry.

Resources
William Wilson, “Saul Bass…Virtuoso of ‘Useful’ Art,” Los Angeles Times, Dec. 29, 1968, O8.